Trece, is more than just a brand studio—it's a multifaceted entity that embraces storytelling, visionary thinking, and collaboration. Our name, 'Trece,' embodies the essence of our mission and values. Derived from the Spanish word for 'thirteen,' it represents a symbol of transformation and rebirth. Our approach to creativity is guided by these principles, as we strive to bring harmony and balance to every project we undertake. With a deep appreciation for mindful strategy and minimalist design, we are dedicated to crafting experiences that not only captivate but resonate deeply with our audience.
We offer a range of services tailored to meet the unique needs of each client, from branding and collateral to web design. Whether you're in need of a distinct brand identity, a captivating website, or compelling brand collateral, we're here to collaborate closely with you every step of the way.
who we are
Hi there! I'm Isabella, the founder and creative director behind Trece. My journey into the world of creativity started early on, driven by a deep love for design and aesthetics, coupled with a touch of perfectionism. During my teenage years, I immersed myself in designing and coding blogs and crafting birthday and event invitations for myself and my friends. This passion led me to pursue higher education at the Savannah College of Art and Design, where I graduated with a BFA in Advertising and Branding with a concentration in Art Direction.
After graduation, I embarked on an exciting journey to New York City, where I gained invaluable experience as a Graphic Designer in both the startup and luxury home decor industries. At a CBD startup, I explored the wellness sector, crafting brand identities and package designs for humans and pets alike, including skincare—an area I find particularly fascinating. Later, at a luxury home decor retailer, I honed my craft further, gaining invaluable insights into print designs.
Driven by my passion for creativity and a desire for independence, I decided to freelance and return to my roots in Panama. Alongside my professional experiences, I've continuously expanded my skill set by undertaking various courses in web design, marketing, and graphic design. All these experiences have deepened my passion for visual creativity and holistic, mindful design approaches, which remain at the heart of my work at Trece.
Timeline
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Timeline ✷
In the Tumblr Era, I dived headfirst into the online realm, immersing myself in the art of blogs and websites. Here, amidst lines of code and endless customization, I uncovered my passion for curating and aesthetics, laying the foundation for what would become Trece.
2013 Tumblr Era
2017 SCAD Bee
2021 The Big Apple
Right here, right now
My journey at SCAD was marked by noteworthy achievements, including an Honorable Mention for Print-Packaging and the prestigious Silver Award for Multimedia-Social Media Campaign, both bestowed by the International Design Awards (IDA) in December 2021.
In New York, I embraced a whirlwind of creativity and inspiration. As a Graphic Designer, I delved into two different industries which added layers of skills to my craft. This all fueled my passion even further for creating my own business.
Today, I am the proud owner of Trece, a brand studio where every project is infused with elements of mindfulness, creativity, and authenticity. Guided by a vision of holistic design and devotion, I strive to create lasting impressions in the world of creativity.